Project overview
Custom Art is a specialized retailer and custom PC builder offering high-end computer systems, gaming rigs, and branded accessories for tech enthusiasts and professionals. The company partnered with Logic Lab Systems to enhance its online presence, streamline product management, and build a digital experience that mirrors the quality of its custom-built PCs.
Technology Stacks:
- Front-end: React.js, Tailwind CSS
- Back-end: Node.js with MongoDB
- eCommerce Framework: Custom Headless CMS + Stripe & Razorpay Integration
- SEO Tools: Ahrefs, SEMrush, Google Search Console
- Marketing Tools: Mailchimp, Meta Ads Manager, Google Merchant Center
Challenges of project
Before working with Logic Lab Systems, Custom Art encountered the following obstacles:
- Manual Product Listings: Inability to efficiently manage thousands of SKUs, including specs and pricing updates.
- Unattractive UI for Premium Market: Website design did not reflect the high-end, custom nature of their builds.
- Weak Organic Traffic: Despite offering top-tier products, the site had low visibility on search engines.
- No Product Filtering System: Users had difficulty finding components or matching builds based on their needs.
- Low Conversion Funnel: Limited trust signals, no product comparisons, and poor checkout UX were reducing sales.
Solutions Provided by Logic Lab Systems
Logic Lab Systems offered a multi-layered approach that combined UX design, eCommerce functionality, SEO, and digital strategy:
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Website Design & eCommerce Development
- Built a modern, dark-theme, tech-inspired interface tailored to the gamer and pro-PC audience.
- Developed a custom eCommerce platform with advanced product filtering, build configurator, and comparison tools.
- Integrated real-time stock updates and dynamic pricing from backend inventory tools.
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Technical SEO & Product Page Optimization
- Structured category and product pages with schema markup, SEO-friendly URLs, and optimized H1-H6 hierarchies.
- Implemented detailed product descriptions with target keywords (e.g., “RTX 4090 custom build,” “liquid cooling PCs”).
- Added blog content on topics like “Best Gaming Setup Under ₹2 Lakhs” and “SSD vs HDD for Creators.”
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Digital Marketing Strategy
- Launched Google Shopping Ads and Meta Ads for custom PC builds and limited edition accessories.
- Deployed email campaigns targeting abandoned carts and repeat customers.
- Promoted seasonal offers via Instagram and YouTube influencer partnerships.
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User Experience & Trust Enhancement
- Integrated product reviews, badges (like “Top Seller,” “Best for Creators”), and financing options.
- Streamlined checkout process with secure gateways and auto-address fill-in.
- Enabled “Build My PC” wizard for beginners and pros to configure systems based on their needs.
