Project overview
Deepti Cab is a leading tour and travel cab service provider offering intercity, local, and airport rides across Rajasthan. The company aimed to digitize their booking operations, expand their regional online presence, and increase customer trust through a modern and responsive platform. They approached Logic Lab Systems for a complete digital revamp—from web development to local SEO and lead generation strategies.
Technology Stacks:
- Front-end: HTML5, CSS3, Bootstrap, JavaScript
- Back-end: PHP (Laravel)
- Database: MySQL
- APIs: Google Maps API, WhatsApp Business API
- Tools Used: Google Ads, GA4, Tag Manager, SEMrush, Canva (for creatives)
Challenges of project
Deepti Cab faced several operational and visibility challenges, including:
- No Online Booking System: All bookings were done manually via phone, resulting in missed leads.
- Limited Digital Presence: Lack of Google visibility and no Google My Business optimization.
- Outdated Branding: The old website was text-heavy, poorly designed, and not mobile-friendly.
- No Analytics Tracking: The team had no insights into customer behavior or traffic sources.
- High Local Competition: Competing with aggregators like Ola, Uber, and other local providers.
Solutions Provided by Logic Lab Systems
Logic Lab Systems designed a custom strategy that blended technology, SEO, and local marketing for growth:
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Website Design & Development
- Built a mobile-first, multilingual website (Hindi & English) with online booking and route-based fare calculators.
- Integrated Google Maps API for location-based service listings.
- Designed a clean, trust-focused UI with real-time cab availability.
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Local SEO & Content Marketing
- Optimized Google My Business for top-performing keywords like "Jodhpur cab service" and "airport taxi Rajasthan."
- Created localized landing pages for each major service area (e.g., Jodhpur, Jaipur, Udaipur).
- Published blog posts and FAQs targeting voice search and “near me” queries.
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Lead Generation & Marketing
- Launched Google Ads campaigns for "Outstation Cab Booking" and "Rajasthan Sightseeing Tours."
- Integrated WhatsApp ChatbotWhatsApp Chatbot and Click-to-Call CTAs for instant lead capture.
- Set up retargeting pixels to re-engage website visitors and boost ROI.
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Analytics & Conversion Tracking
- Implemented Google Analytics 4 and Google Tag Manager for advanced event tracking.
- Tracked completed bookings, form submissions, and top exit pages for CRO (conversion rate optimization).
