Project overview
Royal Star is a premium beauty and skincare product company aiming to scale its online visibility, improve its digital brand identity, and convert more customers through a powerful E-commerce experience. They approached Logic Lab Systems to design, develop, and digitally market a fully optimized platform that could represent their luxury brand and compete with industry leaders in the cosmetic space.
Technology Stacks:
- Front-end: HTML5, CSS3, Bootstrap, JavaScript
- Back-end: PHP (Laravel)
- Database: MySQL
- CMS: Custom-Built CMS
- E-commerce: Razorpay & Stripe Integration for Payments
- Marketing Tools: Google Ads, Meta Ads Manager, Mailchimp, SEMrush, Google Tag Manager
Challenges of project
Before partnering with Logic Lab Systems, Royal Star faced several challenges:
- Outdated Website Design: The existing website lacked a user-centric and modern interface, making it hard to retain customers.
- Low Online Visibility: Poor SEO strategies and limited content resulted in low Google search rankings.
- Weak Digital Marketing Funnel: The brand struggled to generate leads, retarget users, and convert traffic into loyal customers.
- Inefficient CMS: The site performed poorly on mobile devices, leading to a high bounce rate.
- Outdated Website Design: Their old platform lacked scalability and made it hard for their team to manage product catalogs and content updates.
Solutions Provided by Logic Lab Systems
Logic Lab Systems delivered a 360° digital transformation solution by combining design, technology, and marketing strategies:
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Website Design & Development
- Developed a fully responsive, mobile-first E-commerce website with intuitive navigation.
- Created an elegant UI/UX design aligned with beauty and luxury brand standards.
- Integrated a custom content management system (CMS) for seamless product updates.
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SEO & Content Optimization
- Conducted full-scale technical SEO audits and implemented schema markups.
- Optimized all pages with high-intent keywords targeting skincare and beauty industry terms.
- Added blogs, product descriptions, and meta tags for long-term organic growth.
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Digital Marketing Strategy
- Executed a strategic mix of Google Ads and Meta Ads (Facebook + Instagram) to drive high-converting traffic.
- Implemented email marketing workflows, cart abandonment campaigns, and seasonal promotions.
- Set up retargeting pixels to re-engage website visitors and boost ROI.
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Mobile Optimization & Speed Enhancement
- Utilized Bootstrap & JavaScript to ensure lightning-fast page load speed on all devices.
- Integrated lazy-loading, image compression, and AMP (Accelerated Mobile Pages).
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Analytics & Conversion Tracking
- Integrated Google Analytics and Facebook Pixel to monitor user behavior.
- Created custom dashboards to track conversions, bounce rate, and top-performing products.
